Logo Design + Brand Development
PACT: Patient-Centred Approach to Clinical Trials
This logo’s job was to create visibility for a program aimed at family doctors, urging them to not overlook the symptoms of cancer in younger people. By providing a striking contrasting orange, I create a feeling of urgency, and provide a strong contrast to the organization’s corporate colour of warm navy. Using a universally recognizable symbol of a stethoscope also cements the immediate association to health matters.
PACT: Patient-Centred Approach to Clinical Trials
As a health-sciences based logo, I felt this called for the use of orange as it is a highly energetic colour promoting feelings of health, determination and stimulation. Adding a perfect balance for the more modern turquoise, which has a calming effect and is also attributed to healing. The arrow symbol is a very solid representation of advancement and progress, but here, by adding in the circles, it creates a physical representation of people/patients with arms raised in victory, and the arrows also point to the physical centre, for a literal visual representation of ‘patient-centred’, visually driving the point home.
Port Perry Feeds
This Port Perry-based farm supply store wanted to incorporate the actual shape of their iconic building into their logo. Done + done! This rustic, yet modern logo is bold and catchy.
Dental Hygiene on Demand
This mobile dental hygienist wanted a clean, clinical and modern logo that showed movement in their favourite colour palette. I agreed with the client’s colours choices, as they are both clinical and calming – a bonus for dental work!
Young and hip hair salon needed a major rebrand. This logo was designed to show sophistication with a bit of an edge. Easily recognizable as a hair salon by the recognizable icon of scissors, plus the use of handwriting keeps it feeling a little effortless and cool as well.
Big Hit Lures
Smaller-scale ﬁshing lure company with a big-heart needed a logo that was bold and most importantly, contemporary. No green or obvious fish silhouettes here. I think it’s a hit!
Bamboo Fibre for KI
Kitchen Innovations needed a green-forward, earth friendly, clean and modern logo for their new range of sustainable bamboo ﬁbre utensils.
This Great Dane breeder wanted to actually show a Great Dane proﬁle. I chose to have the dog’s stance feel “majestic” and use the colour of the actual fur for the “Ice” portion of the logo (they are a light grey/blue in colour).
This property maintenance company needed a rebrand after 30 year in business. The use of a fresh, yet earthy forest green contrasting with energetic orange worked well. Combining it with a visual sense of pride using a sunrise-inspired starburst in front of a pristine modern treeline, of course!
Very cool start-up company with an amazing new invention needed a logo and branding. I decided to show what the tool actually does within the logo, and by including the perfectly tailored tag line, you can’t miss what this cool tool does! By using red, the colour of power and energy, we further drive this message home.
This internet security and secure cloud-managed service provider needed a start-up logo (they have since re-branded and changed their strategy). This displays an immediate sense of security using lock + key … you can’t get more instantly recognizable than that! Navy blue is also the colour of trust, so I chose that as the wording colour.
Social Media Marketing
Social Cover Photos
Monthly cover photos for Dental Hygiene on Demand’s Facebook page. The example here was for JUNE which is also Pride month, so you will notice the use of summery imagery and rainbows too. I provide a different theme every month pertaining to any major holidays/events during the month. This helps keeps the page fresh!
Sample. Weekly “DenTips” segment created & branded as a fun and engaging way to keep audiences informed and adding some levity. Created a “Den Tips” logo and template for consistent look. Also, similar “Did You Know?” branded segment to help educate clients on the myths and services of dental hygiene. “Did You Know” logo and template created for consistency.
Informational Social Posts
For ‘World No Tobacco Day’, Dental Hygiene on Demand I created an informational and clinical feeling straightforward post, laid out in an easy to read and follow manner in their brand colours.
Foods That Fight Cancer
(Colorectal Cancer Canada)
Created full website, all design, graphics and development. The main goal was to have a modern, clean and health-forward site, that was very “visual-first”. It needed to appear fresh, fun, bright, and present the plethora of wonderful information in a clear way.
Created clean, clinical, yet welcoming informational website for PACT Canada (Patient-Oriented Approach to Clinical Trials) Included all design, graphics and development.
Monthly hero images created for YogaVision yoga studio. Great way to showcase monthly themes + specials.
My Symptoms Matter Program
Toronto-based clothing company specializing in minimalist Canada-made clothing for post-workouts. This magazine ad is a whole vibe that 100% matched their cozy, surf vibe.
Foreign Rider Co.
Toronto-based clothing company specializing in minimalist Canada-made clothing for post-workouts. This magazine ad is a whole vibe that 100% matched their cozy, surf sleepy post-surf feel.
Drywall Axe needed a quarter page ad in a popular Homes & Gardens magazine. Keeping the visuals to-the-point, you can easily see how this unique tool is used in its natural habitat. Straightforward and educational.